+ 1. Complimentary Consultation
First, let’s chat! I want to know more about your direction and the business goals you have for your brand or website. We’ll set up a 30-minute call where we can get to know each other, and ask each other any questions.
+ 2. Booking
Congratulations! Your new design is now underway. We’ll go through the timeframe, right up until the launch of your new brand. Once we’ve agreed on everything, I’ll send you a proposal, outlining all the details for your project. When I receive your signed proposal and a deposit, we can get going!
+ 3. Discover + Inspiration
Now onto the fun part! I will ask you to fill in a brand and style questionnaire, which will really help me get a deeper understanding of your style, your personal preferences and goals for your website. You can also gather visual inspiration through a secret Pinterest board I’ll set up for you, where you can pin to your heart’s content. Again, the aim of this exercise is to capture your style.
+ 4. Initial Mood Board
From your answers to the questionnaire and the Pinterest board you’ve created, I will put together a mood board. This is simply a collection of inspiring images and colors that will serve as a starting point for your new design. You also get up to two revisions of the mood board to make sure you’re completely happy.
+ 5. Design + Development
Now that we have a clear direction, it’s time to start designing. I will design three different logo concepts for you to choose from and you get to pick your favorite. From that, I will design a complimentary logo to go along with your primary logo.
Once you’ve approved the main logo, I’ll move onto designing your brand board. This includes all the elements of your brand, from your logo variations, fonts and category icons, to your color palette, patterns, and illustrations. This will encompass the whole look and feel of your visual brand. You will also get to give feedback - I find that when we work as a team, that helps to create the best final result!