Categories and Tags for your Squarespace SEO

On this blog, we’ve talked about some easy SEO tips and overall SEO advice to get your blog ranked on search engines. There is a key component to ranking on search engines that I want to talk about today: Categories and Tags.

Most bloggers either don’t use enough categories and tags or they use too many categories and tags.

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In truth, it doesn’t matter how many or how few you use, as long as there’s a purpose behind the number that you’re using.

SEO cares about how user-friendly your website is.

This is where using categories and tags come into play.

Your major goal is to make your blog as easy for your reader to understand, as possible.


Think of categories as the umbrella that your content falls under.

For example, if you’re a nutritionist and health coach, you might blog about subjects in that niche.

Your categories might look something like this:

  • Recipes

  • Exercises

  • Reviews

  • Testimonials

  • Monthly Update

Recipes could be where you share affordable and healthy meals.

Exercises could be different exercises you can do without lots of equipment.

Reviews could be cookbook and product reviews.

Testimonials could be case studies and progress reports of clients who use your service.

Monthly update could be a simple blog post wrapping up all the things going on behind the scenes of the blog.

Categories are the umbrellas of the content. You want to create specific categories so when your reader clicks on it, they can read related content.

For example, your reader might want to read recipes for dinner ideas, but they don’t care about exercise or product reviews. Instead of forcing them to filter through your blog, they can click on that specific category and bring up only content related to recipes.

This makes your website easier to use and friendlier to the user.

(Search engines LOVE it when your reader is happy).

To set a category on your blog, click on Settings.

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Then click the little + sign next to categories.

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Type in the name of the category.


Tags in Squarespace function much like the keywords that you might use for SEO. For example, if you write a blog post about smoothies, you might categorize it under “Recipe” but then tag it as “smoothie” “banana” “spinach” etc.

These tags help search engines rank your blog post. Don’t worry about adding too many tags. Like I mentioned in this SEO guide, keyword stuffing won’t get your blog post ranked higher.

Only add the tags that are relevant to your blog post.

To add a tag, head back to the settings. Click the + sign next to tags.

Categories 3.png

That’s all. You don’t need to do anything fancy or complicated to the categories and tags in your Squarespace blog. Be sure to keep it user-friendly and your SEO will work its magic.

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Categories and Tags for your Squarespace SEO